BACK-TO-SCHOOL WITH NIKE x SNIPES

For SNIPES’ back-to-school programming in Washington, D.C., A Few Minutes created an experience for the DMV area that made the product launch feel made for them.

In partnership with College Bound, the activation paired a shopping experience with a custom nail bar inspired by Nike’s Air Max Muse, bringing together sneakers, beauty, and the particular style language of girls growing up in D.C.